AdSense Direct: A new way to sell direct advertising on your blog

This article introduces AdSense Direct, a new way to use AdSense to manage advertising that you directly sell ads on your blog or website - and to fill those spaces with AdSense ads when there are no Direct ads running. AdSense have announced a new feature called AdSense Direct, which will let AdSense publishers (ie people showing ads on their blogs or websites) manage directly-sold ads using their AdSense account. "Management" means that after an advertisement and campaign details are set up and approved, the ads will show on your site without any changes to your site (apart from having AdSense ads in on it), and having all contracts, invoicing and payments handled through your AdSense account. How to use AdSense Direct Arrange a direct deal with an advertiser -- this can be any advertiser, even one that doesn't currently use AdWords. Enter the details into your AdSense account; more details about this here . You will be given a link which you email (etc) to the adverti...