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Showing posts from October, 2014

Deciduous blog posts leave evergreens for dead

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In a social-media world, deciduous blog posts have an enormous advantage of both ever-green and ephemeral content - find out what they are, and how to use them to best advantage. Introducing deciduous blog posts In botany and horticulture, deciduous plants ... are those that lose all of their leaves for part of the year. ( Wikipedia ) In blogging, deciduous posts are ones that your readers lose all interest in at certain times - eg posts about Christmas carols during January, or winter gardening tips during spring. Which sounds bad. Until you realise that deciduous posts are also ones that your readers (both current and new ones) gain renewed interest in at certain times. That means it's quite reasonable for you - and everyone else  - to mention them on Facebook, Twitter, Google+ each time that the new "season" starts.   If your posts are good, you might even get more new visits from social media in the subsequent seasons than in the first time around. When you thin...

Letting other people send email from your Google account - and checking who can do this already

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This article explains how you can control who can send mail on your behalf if you have a gmail account, why you might want to do that, and how to stop people from sending email messages on your behalf. If you have given other people rights to publish to your blog  , then you may also want to let them send emails on your blog's behalf - particularly if you are using an "organisational" email account.   I do this for several blogs - eg the one for the choir that I'm currently doing public relations for. This is a way to let the the other people use their current email client, ie what looks to them like their "normal email", but still to send official-looking messages from your organisation or blog. Note that this is not the same as spoofing , which is a way that people with malicious intentions create email messages which appear to come from your account, even though you didn't send them and did give anyone else permission to send them. Spoofing, ie sendin...