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Showing posts with the label Analytics

AdSense, mobile templates and Analytics - and how they do (or don't) work together

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If you use AdSense to make money on your blog, and have a mobile template enabled (which should, unless the blog is about something that makes no sense on a mobile device),  then it's an extremely good idea to have at least one AdSense ad-unit that was made with Blogger's official AdSense widget rather than by getting the code from AdSense and installing it manually. This is because the a majority of gadgets don't show up on the screen when a visitor using a mobile device (cellphone or tablet) looks at a blog which has a mobile template set up for it - and by default this includes AdSense gadgets.   When a mobile visitor looks at a blog, Blogger does check to see if AdSense is used on it, and if so it shows one or two ad-units to them.  But unfortunately these checks only detect AdSense gadgets, not AdSense code in HTML/Javascript gadgets or added directly to the template.   So the net effect is that unless you have one of the official AdSense gadgets, mobile visit...

Setting up Google Analytics for a 2nd or later blog

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This article is about how to set up Google Anaytics to work on subsequent Blogger sites, if you have already set it up for your first blog or website. If you already have Google Analytics set up, then the process is a little different to setting it up for your first blog (which is nicely described by GreenLava over on BloggerSentral ) - because you already have a Google Analytics account, which you must add a new web property to. How to set up Google Analytics for a subsequent blog Log into Analytics using the Google Account which you use for Analytics overall (ie which you used for your other blogs or websites). Choose the Admin tab  (currently linked from near the right on the orange menu bar) From the drop-menu under Property , choose Create a New Property Choose Website (it's the default) Choose whether to use Universal Analytics (currently still beta) or Classic Analytics. (I've chosen Universal for the blog that I've just set up - will be interesting to see h...

Setting up Google Analytics so it gets AdSense data from more than one blog or website

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This article is about setting up Google Analytics on your blog in a way that includes data for AdSense clicks and behaviour. Google Analytics and Blogger. Analytics is Google's tool for measuring website performance:    how many visitors, how long do they stay for, what pages do they look at - and if you use AdSense, where are your earnings coming from. It's a major step up from Blogger's Statistics displays, and has far more details eg where the visitors came from, what browser they are using. When people first started using Analytics with Blogger, they followed the standard Analytics instructions to edit their template and add the tracking code to it. However if they switched to use a different template , the tracking code was lost unless they remembered to re-install it - and many people didn't remember. So some Google engineers started telling people to put the code into an HTML/Javascript widget instead, because widgets are kept through template changes. ...